Business Advice -
Designing a Logo for your Business

What is a Logo?
How much thought have you put into your company Logo?
Did you intentionally embed any Hidden Meanings?
Did you discover any after the fact?

A Logo is a graphic mark, emblem, or symbol commonly used by businesses to aid that business, it's products, and/or services in terms of public recognition. In this day and age a company's logo is often synonymous with its Trademark or Brand.

The first abstract logo, the Bass red triangle, was created in 1870, and thus began the current era of logo design. Logos can consist of a symbol, as well as, written type. However, symbols may be more effective as some words/letters don't always translate well to other languages in an increasing globalize market.

As the visual entity identifying a business or organization, a logo design is an important area of graphic design as it the central element of a complex identification system that must be functionally extended to all communications of an organization.

Color is an important element of logo design and plays an important role in brand differentiation. The colors, while important to brand recognition and logo design, shouldn't conflict with logo functionality. It should also be taken into consideration that not all color connotations and associations are not consistent across all cultural and social groups.

Some companies have decided to place hidden meanings within their logo designs which relate back to the core concepts of the company, and once the consumer becomes aware of those hidden meanings subliminally appeals to the consumer's core values.

My company logo was designed by me, and I wanted to reflect me as the President, as well as, how I planned to offer them. As a result, I started with the zodiac symbol for Leo which closely resembles the symbol for Omega or the end. Once you find me, you don't need to look any further so I am the end or the Omega, and of course I'm a Leo. I then divided the symbol into sections and colored those sections purple and green. Purple, aside from being my favorite color, is associated with Royalty and that is how I treat my customers, as though they are Royalty. Green, aside from being my second favorite color, is associated with growth and that is what I offer my customers. For an extra kick I threw in some paw prints, also colored purple and green.

I did not intentionally embed any hidden meanings in my logo, however, last year I discovered something very interesting about my color choice for my logo. The American Foundation for Suicide Prevention (AFSP) distributes color coded beads during their community walks to represent why a person is walking, and purple denotes that you are walking for a friend or family member that you lost to suicide and green denotes that you yourself struggle with depression and suicidal thoughts daily. Well a friend good friend of mine took his life via suicide and one of my other good friends lost her son to suicide. I myself am in my 8th year of suicide survival and struggle daily against my depression. So, now my logo colors have a double meaning for me.

If you have a logo for your company, think about it and what it means to you. Research little know facts to see if you have subliminally embedded a hidden message in your logo. If you don't have a logo, hopefully I've given you some things to think about while creating your logo!

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